Melixir Becomes First Korean Skincare Brand Certified B-Corporation
SAN FRANCISCO, July 27, 2023 – Melixir, the first vegan and microbiome-friendly skincare brand in South Korea, proudly announced that it has achieved B-Corporation™ (B-Corp™) certification, joining the ranks of companies recognized for their exceptional social and environmental impact.
B-Corp certification, awarded to over 6,000 companies worldwide, including well-known brands such as Patagonia and The Body Shop, recognizes positive social and environmental performance, accountability and transparency. Melixir’s commitment to sustainability, including through its recycling campaign called “me:cycle,” was essential to achieving this certification. Through the me:cycle initiative, Melixir has effectively reduced over 200 kg of CO2 emissions each year by collecting and recycling its customers’ used and empty product bottles, reinforcing its strong commitment to environmental responsibility.
During B-Corp’s rigorous evaluation, Melixir highlighted exceptional achievements in several areas. Their focus on creating a supportive work environment and implementing eco-responsible management practices has reduced carbon emissions and strengthened commitment to employee well-being. These efforts demonstrate Melixir’s commitment to ESG (Environmental, Social and Governance) management and an impactful business model.
Hana Lee, CEO of Melixir, expressed the company’s motivation to pursue B-Corp certification, saying, “We sought B-Corp certification to formally communicate our company’s social values and achieve our corporate social responsibility (CSR) goals. Our success in the assessment process highlights our positive impact on the local community and our commitment to diversity and inclusion.”
Melixir’s rapid growth has been driven by consumer enthusiasm both domestically and internationally. In just one year since its launch on Amazon in the US, the company has seen a remarkable 1,575% growth in cumulative sales, earning the recognition of “Superstar Seller” by Amazon Global Selling in South Korea. The company’s success has paved the way for the expansion of its sales in Japan, the UK and Germany via Amazon, with exceptional results in Japan, where it reached the number one spot in its category in just one month after its launch.
With its B-Corp certification, Melixir sets a new standard for the skincare industry, highlighting its commitment to sustainability and social impact. The company’s innovative vegan skincare products continue to captivate consumers around the world. Moving forward, Melixir remains committed to strengthening its global presence through continued international expansion and promoting the development of women leaders within the organization.
About Melixir
Melixir is South Korea’s first revolutionary vegan skincare brand, founded in 2018. Committed to cruelty-free beauty, Melixir draws inspiration from Asian medicinal plants to create plant-based products designed for sensitive skin. All Melixir products are EVE VEGAN® and Kind To Biome® certified, ensuring they are vegan and respectful of the skin’s microbiome. Melixir has built a loyal following around the world and is available in select Sephora stores as well as online. 